OVERVIEW:
This Privacy Policy covers Dotlycom treatment of personally identifiable information that is collected when the subscribers agree to receive e-mail advertising messages from the Company or one of the Company’s advertisers. This type of agreement on behalf of a subscriber constitutes a permission-based opt-in.
The Company believes in 100% permission-based marketing and is compliant with the CAN- SPAM Act of 2003.
OPT-IN PROCEDURES
In order for a subscriber to be considered opted-in he/she must agree to provide their email address and mandatory personal information to Dotlycom, including first name, name, postal address and telephone number. Additionally, the subscribers can volunteer additional personal demographic information, such as age, income, gender, occupation, presence of credit card(s), presence of children and dwelling type. The last step in the opt-in process is the indication of lifestyle preference, which is also optional.
After the initial opt-in, each subscriber receives an automatic responder message (ARM), acknowledging the opt-in and informing them that they would be receiving a follow up, online based lifestyles survey. This survey acts as the 3rd step of the permission-gathering process (2nd level opt-in) and is designed to gather psychographic information on each subscriber who decides to participate. The final step is the confirmation of all gathered information against the Company’s 260 million US consumers and 14 million business postal database. The postal confirmation acts as a verification tool, making sure that the consumers are truthfully matched to their most current postal address and that the phone number given during the initial opt-in is an accurate one.
OPT-OUT METHODOLOGY
A consumer may unsubscribe from any of our e-mail marketing programs at any time. Each email communication sent from the Company contains at least 2 opt-out vehicles, identified as hyperlinks or physical addresses of the advertisers or list owner. Additionally, the Company’s advertising partner may insert an opt-out hyperlink as well. Therefore, not only is opting out seamless and quick, it is also in compliance with the CAN-SPAM Act of 2003.
The Company attempts to process all unsubscribe requests in a prompt fashion. However, after unsubscribing, we cannot guarantee that a consumer will never receive another mailing from us, because we may obtain the consumer’s e-mail address in the future through a different e-mail marketing program that the consumer has opted into. We can guarantee, however, that if the consumer should ever receive another e-mail communication from the Company, the consumer will be able to remove his or her e-mail address via the unsubscribe hyperlink. All opt-outs are processed no later than 72 hours after the original request submission.
SOURCES OF OPT-IN DATA
This Privacy Policy also applies to consumers that have agreed to receive e-mail marketing from the Company, whether at the Company’s website, via e-mail, via third party partner websites or otherwise. The Company may share the personal information that the consumer supplied the Company and we may work with other businesses to bring selected retailing opportunities to the Company’s members. These businesses may include providers of direct-marketing services and applications, including lookup and reference, data enhancement, suppression and validation.
Additionally, the Company purchases and manages e-mail lists generated by trusted partners who follow the same guidelines on consumer privacy as the Company. Users may remove themselves from a specific mailing list by utilizing the unsubscribe options that are present and available at the end of each piece of e-mail that the Company sends.
The Company reserves the right to provide aggregate or group data about the Company’s users for lawful purposes. Aggregate or group data is data that describes the demographics, usage, or characteristics of the Company’s participants as a group, without disclosing personally identifiable information. By opening a Company account, the consumer agrees to allow the Company to provide such aggregate data to third parties. In addition, the Company may employ pixel tags (also known as clear gifs) to track the pages that our Users visit at the Company’s website for purposes of formatting future campaigns and upgrading visitor information used in reporting statistics.
The Company also reserves the right to release current or past User information in the event that the Company believes that the User is using, or has used, Services of the Company in violation of the terms and conditions, to commit unlawful acts, if the information is subpoenaed, if the Company is sold or acquired, or when the Company deems it necessary or appropriate. By agreeing to these terms, the consumer hereby consents to the disclosure of any record or communication to any third party when the Company, in its sole discretion, determines the disclosure to be appropriate. The Company does not collect credit card numbers, bank information or social security numbers. Furthermore, the Company does not market gambling and pornographic offers of any kind.
We endeavor to safeguard and protect our Users’ information. When Users submit information at the website, their information is protected both online and off-line. The privacy of the consumer’s personal information is very important to us. The Company’s employees are committed to the Company’s privacy and security policies. The servers that the Company stores personally-identifiable information (PII) in are kept in a secure physical environment.
Users under 18 years of age are not allowed to participate in sweepstakes or game promotion offered by the Company. No information should be submitted to, or posted at, any the Company’s websites by visitors under 18 years of age without the prior consent of their parent or guardian. Notwithstanding the foregoing, children 13 years of age and younger are not permitted to access the Company’s website and the Company does not knowingly collect personal information from such children. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.
Users may receive e-mail confirming their registration with the Company as well as promotional marketing of commercial products and services.
The Company does not endorse, nor is responsible for the accuracy of, the privacy policies and/or terms and conditions of each of the advertisers and/or third parties accessible through the Company’s website.
By using this site, including, without limitation, signing up for offers and/or continuing to receive information from the Company, consumers agree to the Company Privacy Policy. The Company reserve the right, at our discretion, to change, modify, add, and/or remove portions of this Privacy Policy at any time. All Privacy Policy changes will take effect immediately upon their posting on the Company’s website. Please check this page periodically for changes. The consumer’s continued use of the Company’s website or acceptance of our emails following the posting of changes to these terms will mean that you accept these changes and agree to continue receiving emails from us. If you do not agree to the terms of this Privacy Policy, please send an email to info@dotlycom.com.
OPT-OUT
Consumers can remove themselves from the Company’s consumer database at any time. To unsubscribe, simply click the remove link in the first sentence of any of the Company’s offers. You can also remove yourself from our database at any time by emailing us at info@dotlycom.com. Please type “OPT-OUT” in subject line.